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Business Planning for Events

It was only until recently where I was exposed to writing a business plan for an event. Many business owners overlook such necessities when it comes to strategic planning. It was only after putting the plan together that I realized how essential this process is. I was able to highlight the areas of focus and concerns simply by viewing the plan after creation.

The following are the entities for writing an effective event planning business plan

  • Objective
  • Logistics
  • Locations
  • Competitor Analysis
  • Resources
  • Partners
  • Sponsors
  • Food and Beverages
  • Speakers
  • Entertainment
  • Phases of Development
  • Marketing Plan
  • Media
  • Content Plan
  • Social Media
  • Advertising and PR
  • Operations
  • Sales

When putting an event which one of these entities have proven to be the most challenging?

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